USCattle Trace Logo.png


The Economics of Cattle Traceability and Potential for Value-Added

James Mitchell is an assistant professor in the Department of Agricultural Economics and Agribusiness at the University of Arkansas and an extension livestock economist with the University of Arkansas System Division of Agriculture. Mitchell leads integrated extension and research programs that address issues that span the livestock and meat supply chain. His extension programming primarily focuses on livestock marketing and risk management. Mitchell's recent research has focused on biosecurity and foreign animal diseases, cattle traceability and identification, price discovery in fed cattle markets, and beef and livestock trade.

RFID Technology & the Operational Benefits with Phil Lawler

A leader in precision livestock management solutions, Fort Supply Technologies enables beef operations to meet consumer demand for safe and sustainable food, while improving overall productivity. Phil Lawler of Fort Supply Technologies discussed insights on the use of RFID technology for tracking value added traits as well as presented the Dual Tracker system, the beef industry’s first and only dual frequency EID reading solution (patent pending).

Group Encourages Voluntary Electronic Tag Program

At one time, a trained eye was able to identify individual animals in the field. Ear tags have made a big difference in day-to-day management. But the increased demand for specific genetics and disease tracking has some farmers investing in an upgrade.

Story reported by Market to Market

2021-04-12 (6).png

Stockmanship & Stewardship


Stockmanship and Stewardship is a unique two-day educational experience featuring low-stress cattle handling demonstrations, Beef Quality Assurance educational sessions, facility design sessions to best run an operation and industry updates. U.S. CattleTrace presented to the 2020 S&S participants through their virtual event.